It has become an annual story. If you are surprised to hear that the Dallas Cowboys are the most valuable franchise on the planet, you haven’t been paying attention the past several years. Once again they wear that crown, according to one site that evaluates such things.
The Dallas Cowboys are the most valuable sports franchise in the WORLD at over 9 billion dollars!
(via @Sportico) pic.twitter.com/iiwgXp3qSb— NBC Sports (@NBCSports) February 21, 2024Not only is that a staggering value for anyone outside the world of true oligarchs, the gain over the past year is close to two billion dollars.