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Colin Cowherd names Dallas Cowboys the top American sports brand

To fans of the Dallas Cowboys, they are “America’s Team” … and always will be. It was a moniker earned through the team’s successes of the 1970’s and bolstered by three Super Bowl wins in the early 1990’s. It’s part of the fabric and history of the beloved franchise and not a transferable label given to the NFL team that is simply “hot” at the time.

Still, it’s been over 20 years since the Cowboys last went to a Super Bowl. In fact, Dallas has made it to the playoffs just eight times since 1996.