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Crystal Palace lead the chase for £20m-rated Blackburn striker Adam Armstrong

Crystal Palace have emerged as favourites to sign Blackburn Rovers striker Adam Armstrong.

Norwich City, Southampton and Watford have all made offers for the prolific 24-year-old but Patrick Vieira's Palace, despite having an initial bid rejected, are understood to be the player's preferred choice and are in advanced talks.

Blackburn want £20million for Armstrong who scored 29 goals last season. He has one year left on contract but his previous club Newcastle United have a 40 percent sell-on after agreeing to sell him for a bargain £1.75m in 2018.