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Why aren't we marketing games between the SEC and Sun Belt as a "Football Series"

Recently, Arkansas Razorbacks ringmaster and head football coach Bret Bielema re-mentioned an interest in one of his pet projects, which is to create an SEC/Big 10 football series. That would be cool, because it would create some non-conference rivalries and fan interest that an Alabama Crimson Tide vs Chattanooga Mocs game cannot.

It begs the question, Why aren't conferences already doing this? We did with with hoops. This seems like a magic football formula that makes big piles of hot, steamy money. Sure, such a series could expose the SEC as maybe not the most dominant football conference in the universe.