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How Did UMass Pitch Itself to C-USA?

As conference realignment turns and rages on, there is a clear pecking order in the Group of Five. At the bottom, is UMass.

UMass has been playing FBS football for a decade now, and during the time they’ve failed to ever win more than four games in a season. Add to that, UMass is geographically challenged, as one of two schools in the Northeast who are, realistically, still looking for a conference. In a world where conferences, especially G5 conferences, are considering travel costs and geography, this is a big negative.

They also, interestingly enough, started out in a conference.