The Cannon · Jan 26, 2023
Who could be the next NHL jersey supplier?
Photo by Pontus Orre/NHLI via Getty ImagesOver the summer, it was announced that Adidas won’t be renewing their contract with the NHL following its expiration after the 2023-24 season. The bidding process likely began sometime in August, and the League likely needs to decide on a new supplier soon. For reference, Adidas was announced as the successor to Reebok in September 2015, a full two years before the designs hit the ice in the 17-18 season. So six months after the news broke, but with an announcement potentially coming as soon as the All Star break, let’s finally look at some options.