Over the summer, it was announced that Adidas won’t be renewing their contract with the NHL following its expiration after the 2023-24 season. The bidding process likely began sometime in August, and the League likely needs to decide on a new supplier soon. For reference, Adidas was announced as the successor to Reebok in September 2015, a full two years before the designs hit the ice in the 17-18 season. So six months after the news broke, but with an announcement potentially coming as soon as the All Star break, let’s finally look at some options.
Note that, as a jersey collector and design student, I’ll mostly be looking at these companies’ history with hockey in the past, not which option would be the best in terms of brand recognition or production capacity.