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Loyalty or: How the Columbus Blue Jackets want you to forget that hockey is a business

The Columbus Blue Jackets have a new marketing campaign for the 2019-20 season. You might have heard about it.

This is an extremely thinly veiled shot at Artemi Panarin and Sergei Bobrovsky, two former members of the Columbus Blue Jackets who left last summer in free agency, as they were completely within their collectively bargained rights to do so. Fans were upset and hurt, and the team did not take it well internally. Issues dating back to last preseason include:

After the mass exodus (that most fans and the front office) expected, some choice quotes were used.