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Loveland Reporter-Herald · Nov 8, 2017

Colorado State football steps into alternate reality

Colorado State's football team will wear its first alternate uniform Saturday when it faces Boise State. The "State Pride" concept incorporating the Colorado state flag is a departure from the school's traditional colors and logo. (Jenny Sparks / Loveland Reporter-Herald)

FORT COLLINS — Public response was the one aspect neither side could control.

Through his years as Under Armour's senior design director for apparel in the team sports division, Adam Clement has learned not to dive too deeply into immediate reactions from bloggers or fans with Twitter accounts. Colorado State athletic director Joe Parker has learned the same lesson.

Full story at Loveland Reporter-Herald

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