When it comes to identity, what is the Rockies function?

One Colorado professional sports team is in crisis. They aren’t winning and don’t seem like they know how to configure a winning blueprint.

That last sentence could apply to the Denver Broncos or the Colorado Rockies. The first sentence only applies to the Broncos. Losing doesn’t send the Rockies into crisis because winning simply isn’t a priority.

Ownership and Identity

As the seventh straight losing season comes to a close, the Denver Broncos, plagued by a lack of identity and problematic hiring, team-building, and play-calling choices, have fired their coach and are trying to make changes to right the ship for a once proud organization that has won three Super Bowls. After Pat Bowlen bought…