What should fans do when their team is bad (on a number of levels)?

Rethinking Fandom: How to Beat the Sports-industrial Complex at Its Own Game

By Craig Calcaterra

Belt Publishing

232 pages

I got off to a bad start with Rethinking Fandom: How to Beat the Sports-Industrial Complex at Its Own Game.

Here’s the passage that did me in, which is on the second page of the “Introduction”: “There was talk about the possibility of superfan groups like the Seattle Seahawks’ famous ‘Twelfth Man.’”

Okay, wait.

Actually, the 12th Man is a Texas A&M tradition, started in 1922, and one that Aggies take seriously.