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The value of 30,000 fans

Welcome to trade deadline day. At 4:00 p.m. MDT, the transactions will cease.

If the Rockies serve as bystanders in the remaining hours, the extension of Daniel Bard will serve as their biggest move of deadline season.

The value of holding on to Bard goes far beyond the win column.

He is someone that people come to see.

He is familiar. His comeback story is cherished. With him on the mound, it often means the Rockies are in line for a win. For the 32,450-fan average at Coors Field this year, that alone warrants a celebratory moment, and a chance to see continued domination from their guy in the latest chapter of his return to pitching.