Remember those Colorado Rockies’ “Generation R” ads from 2005?
It was an advertising campaign “intended to celebrate the youthful energy and veteran determination that will comprise the Rockies’ clubhouse in 2005.” As the March 2005 schedule put it, this was “the evolution of Rockies baseball.”
“Generation R? I’m not really sure what that is,” Helton, then 31, said. “I’m probably beyond Gen R, but maybe it will make me feel a little bit younger.”
After all, the Rockies had traded their proven veterans, save Helton, Preston Wilson, and a few pitchers, as the organization spent 2005 leaning into letting the kids play.