Back to the Colorado Rockies Newsfeed

How the Colorado Rockies social media team has succeeded without baseball

As the director of brand management and social media for the Colorado Rockies, Valentin has had one constant thought pop into his head each week since baseball went on hiatus.

“Every Sunday night, I sit down at the desk in my home office to prepare for the week ahead and think to myself, ‘Maybe this is the week things slow down a bit and we can enter into a routine.'” Valentin told me in an exclusive chat. “That definitely has not happened yet and it doesn’t seem like it will. Things have been crazy.”

Without games to detail or on-field milestones to mark, @Rockies and Colorado’s other social media accounts have had a unique set of challenges to conquer.