The Double-A affiliate of the Colorado Rockies, the Hartford Yard Goats have created a following for themselves, both in person and on social media. Last season, in the second year of Dunkin’ Donuts Park being open in downtown Hartford, the Yard Goats registered 47 sellouts and saw more than 400,000 fans come through the turnstiles, setting a new record. Abramson looks at the numbers as a success for his franchise, but there is more to it than just having people attend a game, he says.
“My job as a GM is to bring people into the ballpark, have them buy food, buy merchandise, have a good time and want to come back,” Abramson told me in an exclusive chat during the recent Winter Meetings in Las Vegas.