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Built around New Mexico’s Hatch chile, 505 Southwestern is Denver based and wants Colorado Rockies fans to know it

It’s another recognizable Denver area brand many consumers might not know is anchored at 5,280 feet even if its products are a part of their regular grocery list.

And, if and when Major League Baseball does play games this year, it’s also a brand many Colorado Rockies fans will be seeing more of at Coors Field thanks to an expanded partnership with the club.

505 Southwestern’s non-Denver roots are right in its name. The dips, sauces and more company — built around the venerated Hatch green chile –was born in the 505 area code when Albuquerque, N.