(Helen H. Richardson, The Denver Post)
The increasingly competitive Denver sports talk radio scene is shaking yet again with the addition of a long-expected power player: Altitude, the Stan Kroenke-owned regional media outlet.
Altitude Radio will debut on Friday — the day of the Rockies' home opener — on KRWZ 950 AM.
KSE Radio Ventures, a division of Kroenke Sports & Entertainment, purchased the frequency from Entercom Communications in December. Mile High Sports Radio president James Merilatt will serve as program manager while maintaining his role as owner of the independent radio station on 1340 AM, though he will step back from day-to-day operations.