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University of Colorado, PointsBet mutually end partnership with regulation looming

All bets are off in Boulder. The University of Colorado and PointsBet have decided to end their partnership agreement this week after nearly two years on the books.

The announcement comes following a series of limiting guidelines set forth by the AGA (American Gambling Association) in reference to how sports betting is marketed on college campuses. U.S. lawmakers and educators have demanded more regulation with the overwhelming number of sportsbook properties coming online around the country.

Pointsbet’s deal with CU was the first in major collegiate sports and had over three years remaining prior to termination. Colorado raked in $1.