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Rooney: End of an era with Coors dropped from Events Center marquee

Farewell, Coors Events Center.

Welcome back, CU Events Center.

This past week, the University of Colorado made official an announcement BuffZone.com first reported in April. After 28 years, the venue originally known as the CU Events/Conference Center will return to its original moniker. The beer may still flow at Buffaloes basketball and volleyball games, but the arena affectionately known by several generations of students as "The Keg" is no more.

The home of CU basketball since 1979, the Events Center was christened the Coors Events Center in 1990 thanks to a $5 million gift from the Adolph Coors Foundation.