A new online portal at the University of Colorado Boulder is helping student-athletes solidify their personal brands, and profit from them.
Prior to July 2021, student athletes were banned from making money off their own personal brands due to a decades long National Collegiate Athletic Association (NCAA) rule. But that changed last summer when the NCAA updated their name, image and likeness (NIL) rules to allow athletes to profit off their own images.
“The CU Buffs NIL Exchange is gonna be really important for our student-athletes for them to be able to monetize their name, image and likeness, and to help them grow their brand, and also to help companies grow their brand,” said Rick George, CU’s athletic director, during a Q&A interview on Ralphie’s Rundown.