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Meet De’Fron Fobb— The man behind Coach Prime’s threads

If you’ve been tuned into Well Off Media’s coverage of the Colorado Buffaloes leading up to the Black and Gold Spring Game, you might’ve noticed Coach Prime’s wardrobe was one-of-a-kind.

The main force behind Prime’s newest threads has a unique story. De’Fron Fobb started out as a man with a dream who built his reality from scratch.

A self-made designer that has built his portfolio by representing HBCU’s now takes on his biggest project with the University of Colorado. It’s a new opportunity featuring his first ‘Power Five’ school as part of the Anthony Lawrence Collection, a clothing line with a namesake that pays homage to Fobb’s late father.