The TV ratings for the Pac-12’s unprecedented 9 a.m. kickoff are in.
At worst, they’re inconclusive.
The USC-Arizona State thriller generated a 1.3 rating and 2.3 million viewers for FOX in the “Big Noon Kickoff” broadcast window.
That’s a 45% week-over-week decrease for “Big Noon Kickoff” ratings, but it requires a caveat for the ages: The major news networks called the election 30 minutes before kickoff.
“You can’t take away (from the ratings) that it doesn’t work,” said Austin Karp, the managing editor/digital at the Sports Business Journal, who shared the data with the Hotline.