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Election crushed college football ratings on Saturday, including USC’s “Big Noon” kickoff


The TV ratings for the Pac-12’s unprecedented 9 a.m. kickoff are in.

At worst, they’re inconclusive.

The USC-Arizona State thriller generated a 1.3 rating and 2.3 million viewers for FOX in the “Big Noon Kickoff” broadcast window.

That’s a 45% week-over-week decrease for “Big Noon Kickoff” ratings, but it requires a caveat for the ages: The major news networks called the election 30 minutes before kickoff.

“You can’t take away (from the ratings) that it doesn’t work,” said Austin Karp, the managing editor/digital at the Sports Business Journal, who shared the data with the Hotline.