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CU's Sports Arena Renamed "CU Events Center"

BOULDER — The building that houses the University of Colorado's basketball and volleyball teams has been known as the Coors Events Center for over two decades, but as of this past Sunday, July 1, it underwent a slight name change.

The 11,064-seat arena is now known simply as the "CU Events Center."

The building has had the Coors named attached to it for just under 28 years. Athletic director Rick George visited with both Adolph Coors Foundation officials and family members about a keeping the Coors name with a new naming rights opportunity, but both politely declined any extension.