The University of Colorado is a step closer to securing a new naming-rights partner for its basketball and volleyball arena by dropping the title Coors Events Center in exchange for CU Events Center, the school announced Tuesday.
The arena, whose construction was completed in 1979, received its previous name in 1990 when the Coors Foundation made a one-time $5-million donation to help build the Dal Ward Athletic Center on campus. CU athletic director Rick George reached out to Coors Foundation officials and family members to gauge interest in a new financial commitment for continued naming rights, but both parties declined, according to a news release.