Bowl or bust.
It is a phrase that has been tossed around by fans and media alike toward the University of Colorado football program this fall and, specifically, head coach Mike MacIntyre.
During Friday's annual media day session at the Dal Ward Center, the leader of the Buffaloes professed the bowl-or-bust mantra is one he has lived by since he took over the CU program before the 2013 season.
Now in his fourth season at the helm, MacIntyre is hoping the Buffs' wealth of experience on both sides of the ball leads to the end of the program's nine-year bowl drought.