Fund raising will always be a high priority for the Colorado athletic department, but generating revenue in other ways remains vital to the Buffaloes' success.
Ideally, CU could land naming rights partners for Folsom Field, CU Events Center and other facilities on campus - a process that's been ongoing for the past couple of years - but the Buffaloes are also trying to bring in more money through outside events and partnerships with local businesses.
Lance Carl, a former CU football player who has spent the past four and a half years as the associate athletic director for business development, is spearheading many of those efforts.