BOULDER — University of Colorado Athletics, in partnership with national leader INFLCR, has launched a comprehensive Name, Image and Likeness platform — Buffs NIL Exchange — that will provide the opportunity for CU student-athletes and interested outside parties to directly connect on NIL partnerships and opportunities.
Buffs NIL Exchange, part of the groundbreaking Buffs with a Brand program, will be the central marketplace for all NIL information, education, opportunities, and reporting. Interested parties and businesses will now be able to register through an online portal and partner directly with CU student-athletes.
"I'm thrilled we can offer the Buffs NIL Exchange as our NIL platform for all Buff supporters and current student-athletes," CU Athletic Director Rick George said.