The value of Colorado football and the rest of CU’s athletics was never the value the Buffaloes had to the Pac-12 according to The Salt Lake Tribune’s Kevin Reynolds — who says it had more to do with the Boulder/Denver media market and the stability a highly-populated metropolitan area provides.
“Colorado’s value to the Pac-12, and to the Big 12, was never really about football success,” Reynolds prefaced before saying, “It was about a media market, stability and a brand. After all Big 12 commissioner Brett Yormark wasn’t eyeing a Colorado team led by Karl Dorrell last year because he thought they’d sneak up on everyone.