University of Colorado head football coach Deion Sanders suggested Saturday that he doesn't attempt to bring in players who are primarily interested in making money through name, image and likeness (NIL) deals.
Speaking on Front Office Sports Today, Sanders expressed understanding for players who are chasing money, but expressed his belief that it shouldn't be the top priority:
"I don't attract that type of player. I attract the type of player that wants to be great, that understands he has a window of opportunity and he has to have a commitment to excellence.