Back to the Colorado Buffaloes Newsfeed

Colorado AD supports bill to let college athletes profit from name and likeness

A member of a key NCAA committee favors allowing Colorado’s college athletes to profit off their names and images, he told The Denver Post on Wednesday — a development that promises to put the state legislature at the center of a national shift on the issue.

“We want our student athletes to be able to benefit, just like our regular students are able to benefit, from their name, image and likeness,” University of Colorado Athletic Director Rick George said in an interview.

George’s public backing of a new Colorado bill to let athletes profit off of themselves suggests it has a very strong chance of passing out of the state legislature, and could indicate the direction the National Collegiate Athletic Association as a whole is considering supporting.