BOULDER — With Name, Image and Likeness legislation inching closer and closer to reality every day, the University of Colorado Athletic Department continues to develop innovative ways to help CU student-athletes prepare for the opportunities that await.
In May, approximately 20 Buffs student-athletes wrapped up the inaugural year of "Buffs With a Brand," a groundbreaking program designed to help them maximize their personal brands. The student-athletes finished the year by presenting final projects that consisted of either a compilation of the information and skills they developed over the year, or a "Shark Tank"-style presentation of a "business" they created in the class.