The Coach Prime brand has raised the profile of Colorado football since the Buffaloes’ head coaching hiring of Deion Sanders in December, and according to CBS Sports’ Cameron Salerno, that is what brought the eyes of the Big 12 onto CU as a conference realignment option.
“Since joining the Pac-12 in 2011, the Buffaloes have enjoyed one winning season — a breakthrough 10-win season in 2016 — and went through four coaches,” Salerno prefaced before saying, “But the newest, Deion Sanders, has undeniably raised the profile of the program. That branding no doubt played a role in the Big 12’s interest in Colorado — which has been building for months, according to CBS Sport’s Dennis Dodd.