Deion Sanders‘ Colorado football program was lauded by OutKick’s Grayson Weir as “one of the most forward-thinking programs in the country” due to their commitment to letting players wear jerseys with their social media handles on the back during practices.
“It might seem silly to have the handles on a practice jersey, and not an in-game jersey,” Weir prefaced before saying, “However, there are multiple cameras that follow the Buffaloes in each and every moment. Practice clips are cut and posted to multiple YouTube channels and on social media. The exposure, even if it leads to just one additional follower, is serving its purpose.