BOULDER – College Colors Day – the annual holiday that celebrates collegiate fandom – returns on Friday, September 3, ahead of the 2021 college football season's opening weekend. The 17th annual College Colors Day encourages Buffs fans from coast-to-coast to don their favorite Colorado apparel on a single day to showcase how the sport can bring people together.
Created by the University's exclusive licensing partner, CLC, College Colors Day unites Colorado fans across the country in showing their passion, spirit, and the joy of supporting the Buffs by wearing SCHOOL gear and sharing pictures and videos on social media using #CollegeColorsDay.