The NHL’s 32nd active franchise has been in the works for what seems like a decade now (and only partially because the year 2020 has gone on for a staggeringly long time).
On Thursday, though, the Seattle-based expansion club finally gave the hockey community exactly what they’ve been begging for since the team was announced in December of 2018 — a name for the newest Pacific Division contender.
A legend from the deep awakens.
Meet the Seattle Kraken → https://t.co/to5BtVVPh1 pic.twitter.com/FQfOdaiGQQ— Seattle Kraken (@NHLSeattle_) July 23, 2020In a brilliantly-crafted series of marketing maneuvers, the Seattle Kraken unveiled their name, logos, and color scheme on July 23rd, masterfully introducing a franchise theme steeped in cultural significance and peppy staying power.