The NHL is going to be dealing with a significant lost revenue situation this upcoming season.
But if they’re looking to milk us all of a bit more money when fans won’t be able to put butts in seats, they’ve found a damn good way to do it: meet the Reverse Retro Jersey series, the league’s newest (and, imo most effective) marketing ploy for the upcoming season.
Every team has slowly started to tease the reverse retro concept, which will take the old school designs that clubs have been incorporating over the last few years and flip them on their heads.