Coors Light has new beer rolling out on draft exclusively in Denver this week that promises to taste like victory.
That’s because Coors Light Champions Ice is literally brewed with shavings from the rink at Ball Arena, home of the Stanley Cup winning Colorado Avalanche. Fans will be able to try it on draft starting Thursday at select bars, including many near the victory parade route in downtown Denver. (See full list below.)
“Our brewers scraped the ice from early in the Stanley Cup Finals, so Coors Light Champions Ice is made with ice where the Avalanche won,” a spokesperson said in a statement provided to The Denver Post.