The Colorado Avalanche have six players representing — and doing very well — at the World Cup of Hockey. Each national squad features a new a set of Adidas uniforms. Accompanying the uniforms, is another novelty for NHL fans: advertisements. Each shoulder of the game worn jerseys features a small patch bearing the symbol of a company, SAP.
SAP is a software company based in Germany. In February of 2015, the NHL and SAP officially announced a multi-year partnership, in which SAP will be providing the league and fans with a platform to access a variety of advanced stats.