DENVER, CO - NOVEMBER 18: Bernie, the mascot of the Colorado Avalanche, leads the fans in support against the Dallas Stars at the Pepsi Center on November 18, 2011 in Denver, Colorado. (Photo by Doug Pensinger/Getty Images)
Colorado Avalanche players try to talk about NHL mascots without saying “umm” — with varying levels of success. And patience.
The Colorado Avalanche social media team crushed it on Media Day. It feels like 100 years ago, but when the players first reported to training camp, the social team took over.
If I’m not mistaken, the social team released no fewer than 44 tweets filled with content that day.