Cleveland launched a new webpage this morning outlining their process for a new team name, though no timeline for a decision has been provided.
The process is outlined as follows:
- Listen & Learn
- Announce
- Research
- Ideate
- Create, Revise & Finalize
- Unveil
The Listen & Learn stage refers to the “meaningful conversations” the organization had “with a variety of stakeholders, including Native American groups, fans, civic leaders, leading researchers focused on Native American culture and issues, internal teammates, players, and corporate partners.