The Cleveland Cavaliers’ Wine & Gold United, the official membership club exclusively for Cavs season ticket holders, received the 2018 NBA Team Business Award for “Membership Program of the Year” at the league’s ticket sales and sponsorship workshop held in Atlanta. The Cavaliers also received an NBA Team Business Award nomination for Wine & Gold United "Event of the Year."
Chosen by a committee of league and team executives, the Membership Program of the Year award honors the top year-round member experience and engagement plan executed during the 2017-18 season which displays core values of excellence, year-round touchpoints and a strong rookie onboarding strategy, among other criteria.