CLEVELAND, Ohio -- LeBron James may have swiped a bottle of Great Lakes brew during Monday's win over the Raptors, but he is by no means an endorser of its products.
Quite the opposite, actually.
James and his associates are upset over Great Lakes Brewing Co.'s use of James likeness to promote Dortmunder Gold and would consider legal action, according to a source close to him.
The reasons are both personal and professional.
In 2010, after James announced he was leaving Cleveland as a free agent for the Miami Heat, Great Lakes Brewing produced, sold at its downtown brewpub "Quitness," which it said was "a dry hopped India pale ale that leaves a bitter aftertaste, perfectly describing the mood of Cleveland sports fans these days.