BOSTON -- Goodyear's purchasing of ad space on Cavaliers jerseys beginning next season is paying off for the Akron tire company already.
LeBron James is wearing Goodyear gear.
James wore a throwback, Goodyear Wingfoots jersey to Cavs practice Thursday at TD Garden, between Games 1 and 2 of the Eastern Conference finals. It was a No. 2 jersey with Kyrie Irving's name on the back.
James told cleveland.com he just received the jersey this week as part of the Cavs' new partnership with Goodyear and Turner Sports, in which the Goodyear wingfoot logo will appear on the team's jersey for three seasons in an arrangement that will make the basketball organization $10 million annually.