The Cleveland Cavaliers and Socios.com, the leading global blockchain provider for the sports and entertainment industry, announced an official team partnership today. While the direct, team-based fan engagement elements and activations alongside Socios.com are still in the review and development phase, the initial components of the partnership will focus on creating awareness and branding with Socios.com through the Cavaliers global asset platform.
Beginning with the upcoming 2021-22 season, the Socios.com logo will be on the abdomen of the Cavs practice jersey just below the player’s number. In addition, the blockchain provider will have brand presence in-venue with broadcast-visible LED courtside signage.