A day before Game 1 of the 2017 NBA Finals, the Cleveland Cavaliers unveiled their new global logo that they'll implement for the 2017-18 season.
The Cavs on Wednesday tweeted out the new look they will display next season:
Cleveland CavaliersIn 2017-18, we'll simplify and modernize the Cavs brand to reflect our team evolution and franchise growth. DETAILS: https://t.co/nzChUnIlKc https://t.co/hxGJYP57wP
May 31, 2017 at 7:03:49 PM GMT
Cavs chief marketing officer Tracy Marek explained the decision to shake up the team's logo, via an official release from NBA.com: "While the foundation of the Cavaliers brand remains steeped in traditions that link generations of fans, it is important that our brand identity reflects who we are in the present and where we are going in the future.