Before any fresh football recruit arrives to lift weights, unpack their cleats and footballs are aired-up, every college football team goes through the first order of business: set goals for the coming season.
On that list is usually a conference championship, playing (and winning) a bowl game, and of course securing the national championship. Players want all of these things as well. With the added publicity come more televised games; which garner face time to players and teams.
And when the season has concluded, a tribute for every college football player is an invitation to a post-season All-Star game.