During the 1960s the NFL staged an annual Playoff Bowl to determine the true third-place team in the league.
Why they did that remains a bit of a mystery, but the Cleveland Browns had their place in the contest, which was played for a decade at the Orange Bowl in Miami. From 1960 to 1966 the game featured the second-place team from the league’s two conferences. The NFL divided the conferences into two divisions each for the 1967 season, so the team’s that lost their respective conference title games were matched up in the Playoff Bowl.
The Browns participated three times in the game and lost all three, falling to the Detroit Lions, 17-16, after the 1960 season; to the Green Bay Packers, 40-23, after the 1963 season; and to the Los Angeles Rams, 30-6, after the 1967 season.