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Can the NFL resist the Shedeur Sanders ratings bump?

The NFL is a year-round business, with the NFL Draft as its marquee event in the offseason.

This year’s draft was no exception as the entire draft averaged 7.5 million viewers, a 27 percent increase over 2024 and the second-most watched draft on record, according to The Athletic. It was the same story on Friday for Rounds 2 and 3, which saw a 48 percent increase over 2024’s viewing numbers.

Related: Is Cleveland prepared for the Shedeur Sanders experience?

The viewing numbers from Saturday’s Rounds 4 through 7 are the most interesting.