BEREA, Ohio -- The Cleveland Browns unveiled a new all-brown alternate helmet on Wednesday, which will be worn three times in the upcoming 2025 NFL season.
The helmet, called "Alpha Dawg," features an all-brown matte shell with a brown stripe between two orange stripes in the middle and an all-brown facemask.
— Cleveland Browns (@Browns) July 23, 2025
"'Alpha Dawg' embodies what we set out to be as the Cleveland Browns, the leaders of the pack," said Browns executive vice president JW Johnson in a news release.