The Cleveland Browns are looking to reward their loyal fans this year with an alcohol-related celebration.
The team has partnered with Bud Light, an NFL sponsor, to place special “Victory Fridges” at FirstEnergy Stadium and in bars that have purchased the refrigerators. As soon as the Browns win a regular season game, the refrigerators will unlock, allowing fans to have a free Bud Light in celebration, as Andy Goeler, Bud Light’s vice president of marketing, explained to cleveland.com:
“Obviously they haven’t won in a while. We’re putting victory fridges out into the marketplace.