The NCAA Oversight Committee has had discussions this year and in years past to find ways to shorten the length of college football games.
According to an article on ESPN.com earlier this year, the length of college football games has increased over the last four years by seven minutes. In 2013, the average length of games was 3 hours and 17 minutes. In 2016, the average length of game time took 3 hours and 24 minutes to complete.
Clemson head coach Dabo Swinney feels the game is getting longer because of television and not really anything the game itself is causing.